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Navigating the Funding Landscape: Insights from Entrepreneur York Suki

In the dynamic world of entrepreneurship, securing funding is often a crucial step towards turning ideas into reality and scaling businesses. Recently, at a business seminar, York Suki, an experienced entrepreneur and investor, shared valuable insights into the art of securing funding and building successful ventures. Let’s delve into some key takeaways from his engaging talk.

Embrace Failure and Learn from It

Suki’s journey as an entrepreneur has been marked by failures, with several ventures not achieving the desired success. However, rather than being discouraged, he views these setbacks as invaluable learning experiences. His message resonates with aspiring entrepreneurs, emphasizing the importance of resilience and the ability to bounce back from failure.

The Power of Networking and Relationship Building

One of the fundamental principles Suki advocates for is the importance of building meaningful relationships with potential investors. He stresses the need to involve investors early on in the entrepreneurial journey, whether it’s seeking mentorship or simply sharing updates on progress. By fostering genuine connections, entrepreneurs can lay the groundwork for future investment opportunities.

Focus on Realistic Goals and Milestones

When it comes to pitching for funding, Suki advises entrepreneurs to focus on practical goals and milestones rather than getting caught up in valuations. He emphasizes the importance of being transparent about capital requirements and outlining a clear plan for how the funds will be utilized to drive business growth. By setting achievable targets, entrepreneurs can instill confidence in potential investors and increase the likelihood of securing funding.

Equity Allocation: A Collaborative Process

Suki challenges the conventional approach to equity allocation, urging entrepreneurs to view it as a collaborative process rather than a rigid formula. Instead of fixating on specific equity percentages, he encourages entrepreneurs to consider the value that each stakeholder brings to the table. By negotiating equity stakes based on contributions and future potential, entrepreneurs can foster healthier partnerships and align incentives effectively.

Stay Customer-Centric and Revenue-Focused

Amidst discussions of funding and equity, Suki reminds entrepreneurs of the importance of staying grounded in the fundamentals of business: serving customers and generating revenue. He stresses the significance of acquiring early customers and building a solid revenue stream, which not only validates the business model but also makes it more attractive to investors.


In conclusion, York Suki’s insights offer a refreshing perspective on navigating the complex landscape of funding and entrepreneurship. By embracing failure, prioritizing relationship building, setting realistic goals, reimagining equity allocation, and staying focused on customers and revenue, entrepreneurs can increase their chances of success in the competitive business world. Aspiring entrepreneurs would do well to heed Suki’s advice as they embark on their entrepreneurial journey.